Site default pageA site default page, also sometimes called an "empty state" design, is what users see when they land on a webpage that doesn't have specific content. This could be for a few reasons, like a search with no results, a 404 error (page not found), or a new feature that hasn't been populated yet.

Here are some things to consider when designing a good site default page:

  • Clarity: The most important thing is to clearly communicate to the user why they're seeing this page. Use concise language to explain what happened and what they can do next.

  • Utility: Provide options for users to get back on track. This could include a search bar, a link to the homepage, or suggested content.

  • Branding: Maintain the website's overall design aesthetic to keep the user experience consistent.

  • Personality: You can also use this space to inject some of the website's personality. This could be through humor, a mascot, or creative visual.

  • Web browser startup page: This is the page your web browser opens to when you first launch it. In most browsers, you can customize this to be any webpage you like.
  • Empty state design on a website: This is a general term for the page users see when they land on a webpage that doesn't have specific content to display. There are many reasons why this might happen, like a search with no results or a newly launched feature that hasn't been populated yet.